MIDO

MIDO watches are inspired by architecture.
Founded in Switzerland by Georges Schaeren in 1918, Mido is today based in the town of Le Locle, in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish «Yo mido», meaning «I measure».

Since its inception, Mido’s philosophy has combined innovation, aesthetics and functionality. The brand shares these essential values with some iconic architectural glories from which it draws inspiration for its collections. Cutting-edge technology, automatic movements renowned for their excellence, and high-quality materials are the three pillars on which Mido’s unique expertise rests. In addition, the refined, understated designs of Mido timepieces endow them with a resolutely timeless quality. Beyond fashion and passing trends, Mido watches are thus distinguished by their durability.

For a century, Mido has been a global benchmark in Swiss-made mechanical watches. Mido is a luxury Swiss watch manufacturer that produces complex timepieces with a classic appeal. The brand has built a reputation for combining cutting-edge technology with stylish designs, inspired by architecture. Its watches boast unparalleled precision and quality thanks to a long-standing commitment to superior engineering and materials, meaning they will truly stand the test of time.

Mido has produced high-performance timepieces since 1918. Its assortment of men’s and ladies’ wristwatches features classic ranges that have proven their quality over the years, as well as new cutting-edge collections. Mido watches are available from 2,700 official retailers in 70 countries. The brand is part of the Swatch Group, the world leader in watchmaking.