LONGINES: Elegance is an attitude

Founded in 1832 at Saint-Imier in Switzerland, the Compagnie des Montres Longines Francillon S.A. is the oldest trademark still in use in its original form registered with the World Intellectual Property Organization. Over the years, Longines has played a pioneering role in many timekeeping technological breakthroughs, with a particularly strong presence in the field of sports, while constantly exhibiting its characteristic elegance across the globe.

Longines developed its first chronograph in 1878. It was quickly adopted by horse enthusiasts. In 1912, Longines helped shape the history of the sporting world by introducing the first timing mechanism automatically triggered by an electric wire. Since then, the brand has been designated as the official partner and timekeeper of international federations and prestigious sporting events throughout the world. Longines has also marked the history of aviation by timing, among other feats, the first non-stop solo flight across the Atlantic by Charles Lindbergh.

Today, the brand remains at the cutting edge of innovation and seeks to ensure that all its watches offer a unique combination of Tradition, Elegance, and Performance. A prominent player in the fields of equestrian sports, artistic and rhythmic gymnastics, alpine skiing, archery and the Commonwealth Games, Longines continues to support the landmark events of contemporary sporting history. The brand with the winged hourglass logo is today present in over 150 different countries.

Longines has earned a reputation for exceptional function and style since 1832. Their motto is “elegance is an attitude,” and this philosophy is reflected in their pieces. Each model is crafted to the highest standards of quality, with exclusive Swiss movements.

Intricate moon phase and features make the a natural choice for sporting events, while the line promises unparalleled performance in and out of the water. Italian-inspired design and a two-tone bracelet strap make the a superb gift choice. The brand continues to lead the way by combining elegant design with superior accuracy, making it the perfect choice for collectors with affinity for sporty luxury, as well as those just looking for the perfect gift.